Game developers are romantic, too

The game industry is sometimes vilified as catering only to some mythical, insanely violent male audience. If this is the case why would we go so against the grain to make romantic games for women?

For one thing Casual Games are geared towards non-hardcore players who also happen to be predominately female. It’s a not-insignificant portion of the games industry and seems to be growing. But I really doubt I have to tell you that.

And honestly, this isn’t new territory for us as a team. Our team already worked at Her Interactive – one of the pioneers of games for girls. So, romance games are just us continuing the legacy of making fun titles for an oft-ignored segment of the population.

Besides, gamers and romance novel readers are very similar in one big way. Both groups are often vilified for no good reason – which I’ll cover in another blog.